YES BANK appoints Manpreet Singh Kochar as EVP & Country Head
by EVENTFAQS Bureau | Marketing | March 2, 2012 | Press Release
Mumbai, 2 March, 2012: YES BANK, India's fourth largest private sector bank has appointed Manpreet Singh Kochar as Executive Vice President & Country Head, Branch Banking Liabilities Marketing.
Manpreet joins YES BANK at an extremely mission critical phase of YES BANK's lifecycle when it is about to complete the second year of Version 2.0. Manpreet will drive the Brand Building efforts & also drive the Marketing and Branding initiatives for Branch Banking Liabilities, National and BSA level activation, strategic alliances and tie-ups, product branding and online marketing, amongst others.
Manpreet has over 16 years of experience in the areas of Brand Management, Retail Marketing, Activations, OOH, Online Marketing & PR & Corporate Communications. Prior to joining YES BANK, he was heading Marketing, PR for Retail Liabilities, Branch Banking, Assets, Privy League & NRI Divisions of Kotak Mahindra Bank. Prior to Kotak, he was working with ICICI Bank as National Marketing Manager - Retail Liabilities Group. His earlier stints were with 9 Yards Sports and Entertainment, Coca Cola India and Times Infotainment Media Ltd.
About YES BANK:
YES BANK, India's fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder, Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals' Bank of India with the long term mission of "Building the Best Quality Bank of the World in India".
For further details:
George Koshy
YES BANK
Ph: + 91 22 6669 3500
M: +91 9819808042
Email: george.koshy@yesbank.in
Ranjit Menon
Adfactors PR
Ph: +91 22 22813565
M: +91 9820075767
Email: ranjit.menon@adfactorspr.com
Manpreet joins YES BANK when it is about to complete the second year of Version 2.0.