TSA manages 'Campus Calling' on-ground initiative for Hindustan Times
by EVENTFAQS Bureau | Marketing | June 28, 2010 | News
During the admission time for students in Mumbai, English daily, Hindustan Times, went on-ground with its 'Campus Calling' initiative. TSA Promotions and Events managed the counseling sessions held at 10 locations across the city over a period of one month. The sessions, which began in the last week of May and ended on June 25, was attended by an estimated 8,500 students and parents.
A note from the agency stated that the idea behind organising the counseling sessions on such a scale arose from the need offor better and structured educational and counseling facilities for students of Class IX, X and XII.
Saurabh Sharma, Brand Manager, HT Media said, "We received over 6,000 unique SMS registrations for the counseling sessions. Heavy promotional activity, flawless on-ground execution and an overwhelming response is a testimony to the hard work and support from all our associates and partners."
The promotional activities started in mid-May and the media brand tied up with partners and associates across multiple mediums like all outlets of Crossword, Barista and Naturals, and Radio channels - Fever 104 and Radio One which aired a special one-hour show in support of the initiative. Apart from these, society activations led by internal circulation teams of the brand helped a lot in generating interest and buzz around the sessions.
During the session, experts made an AV presentation on each stream - Science, Commerce and Arts with information on professional career options available in each stream, followed by a Q and A session.
The activity saw an estimated 8,500 students and parents attending 10 counseling sessions held across Mumbai.