ShowWorks Sporting manages 2012 IIHF Challenge Cup of Asia

| < a href = '/news/corporate-brand-marketing' > Marketing | March 21, 2012 | News

ShowWorks Sporting is managing the 2012 IIHF Challenge Cup of Asia, organized by the Ice Hockey Association of India. The event is being held in Dehradun from March 17 to 25 and is the first ever international ice hockey tournament in India.

India is hosting the fifth edition of this annual championship. The seven participating countries are Chinese Taipei, Malaysia, India, Thailand, Kuwait, United Arab Emirates and Macau. About 215 players and game officials and 10 internationally certified IIHF referees will be involved in this nine-day ice hockey tournament which will be held at an international size ice hockey arena at Dehradun with a 2,500 spectator capacity.

The International Ice Hockey Federation describes the IIHF Challenge Cup of Asia as a platform that "gives Asian countries that are not in the World Championship program a chance to compete and develop hockey in Asia, and help rank the Asian teams in view of the seeding for the Asian Winter Games."

Commenting on the appointment of ShowWorks Sporting as event managers for the event, IHAI General Secretary Akshay Kumar said: "The great experience and high order of logistics and big-ticket international sporting event management expertise and creative approach led us to join forces with ShowWorks Sporting. Their work for World Series Boxing and the events done previously by Harjinder Singh, MD, ShowWorks Sporting, and ShowWorks Eventz are also truly impressive. They understand large events, sporting events and have always had the attitude that whether its land, air or sea, they will always make it happen. Of course, this time they are not walking on water...its ice!"

The 2012 IIHF Challenge Cup of Asia will be held in Dehradun from March 17 to 25.

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