Schwarzkopf Professional India conducts mall activations
by EVENTFAQS Bureau | Marketing | August 3, 2011 | News
TSA Promotions and Events conducted a city mall activity at DLF Mall in Saket, Delhi on June 25 and 26, Big Bazaar in Guwahati on July 8, 9 and 10 and Forum Mall, Bangalore on July 23 and 24 for Schwarzkopf Professional India, as part of their campaign to promote their Osis range of hair styling products. The promotion aimed to present the USP of the Osis range and the various styles that can be created using Osis products.
The activity centered around a four-seated salon setup that was manned by Schwarzkopf Professionals ASK hair stylists who gave customers a free hair styling session using Osis products. In addition, a free hair consultation was also provided by ASK advisors to participants. This activity was promoted through a Facebook activity to engage people and drive interest and increase footfalls to their stall. The professional hair stylists managed to style more than 800 people across Delhi, Guwahati and Bangalore and claims to have elicited interest among more than 3,000 people in each city which was reflected in registrations and the solicitation of enquiries.
Commenting on the event, Gaurav Banerjee, Assistant Brand Manager, Schwarzkopf Professional said: "We appreciate the work TSA has put in and this is the first of many events we will do together in the near future."
Kishor Manjrekar, Assistant Manager - Event Operations, TSA Promotions and Events said: "It is our constant endeavour to engage customers in all events and activations that we plan for our clients. In Schwarzkopf, we have found a very receptive client who is open to our ideas and has confidence in our execution capabilities. We expect to plan and execute many more engaging events in the coming months."
This activation was managed by TSA Promotions and Events.