Lennep Media brings Dutch short film festival for kids to Mumbai
by EVENTFAQS Bureau | < a href = '/news/corporate-brand-marketing' > Marketing a > | January 27, 2014 | News
Mumbai kids have turned filmmakers under the maiden edition of the ongoing Lennep Kid’s Film Fest initiated by Lennep Media. The company is the Indian initiative of Van Lennep Producties from Amsterdam, and has tied up with the Mumbai International Film Festival (MIFF) for the event. The festival was kicked off on Jan. 15 and will continue to run at various Mumbai schools until Jan. 31.
As part of the event, a total of 22 Dutch short films will be aired across 15 city schools, reaching out to almost 10,000 children. Activities around the festival began with an eight day film making workshop between Dec. 26 and Jan. 2, to educate children on the nuances of film making.
20 kids from 13 Mumbai schools were trained at Utpal Sanghvi School to conceptualize, direct, shoot and edit a film of their own. Participants of the workshop, conducted by Dreaming Child Productions, will then be given an opportunity to showcase their short films at the MIFF opening ceremony on Feb. 3 at NCPA, Mumbai.
Speaking about the basic idea behind the conceptualization of the film festival, Gerard Van Lennep, Founder, Lennep Media, said: “Our aim is to expose Indian kids to children's content that is both entertaining and enriching. We want to this content to reach kids both through festivals and through television networks. Since locally produced content for kids is limited in India, we would also like to produce original Indian content besides distributing European content.”
Adding further, he said: “A film fest is a very fun way to directly reach kids. By doing this through the school system it also reaches their teachers and their families. Schools can play a major role in using film as a medium for educating and sensitizing kids to all kinds of issues. As a company we do not limit ourselves: we will explore any channel to reach kids of all backgrounds all over India.”
Lennep Media has partnered with Cinekid Festival from Amsterdam to curate special packages of educational and entertaining films relevant to young audiences in India. These films touch upon issues that are universal for kids across the globe and help them see their world with a new perspective that is humane and empowering. Post screening sessions will be conducted by professional educators to enable children to discuss and learn from the films they view.
Lennep Media has partnered with Toonz Entertainment in India to create and distribute kids’ content. Based on the enthusiastic response received from the city, the festival organizers are looking to expand the festival not only by covering additional schools in the city, but also by taking the fest to other Indian cities.
Lennep Media aims to make this an annual feature in Mumbai’s calendar and is also welcoming sponsors and partners willing to associate themselves with the event. The film making workshop is also something Lennep plans to take up on a larger base and involve Indian and Dutch professional filmmakers.
The festival has been fully funded by Lennep Media. The first edition of this festival has found support from Films Division (Ministry of Information and Broadcasting) and Consulate of The Netherlands.
The Lennep Kid’s Film Fest, with the Mumbai International Film Festival, aims to hone future filmmakers.