Holi Cow! Festival opts for crowd funding in its 7th edition

| Marketing | March 20, 2014 | News

The multi-stage, multi-genre Holi and music celebration, Holi Cow! Festival returned to Delhi for its 7th edition with a fresher line-up and a hint of nostalgia. The festival was celebrated with great gusto at a specially designed Holi Cow! Barn at Rajokri Road, New Delhi on March 17.

 

This year, the festival went back to its roots to bring forth a sense of 'Deja - Moo' among old friends of Holi Cow! while showing first timers what the festival is really about. Every year, the organizers take up a cause and channelize funds towards it. This year, the festival was crowd funded and completely a fan supported initiative. Home Safe, a chauffeur driven service was provided for festival goers to ensure they got home safe. 

 

Commenting on the growth of the festival, Raul Chandra, Organiser, Holi Cow! Festival, said: "The festival was seeded nine years ago, with an idea to gather friends, artists, musicians and performers on the outskirts of the city for a week long residency. The idea was to create an artistic commune for unique collaborations. Now, the festival is celebrated with carefully curated mini-festivals like street art, theater, comedy, music, bike parade, public art installations, photography, video art etc."

 

The festival of ‘moozik', as it's referred to, hosted four stages - Moo Stage, Glue Stage, Flew Stage and Gypsy Stage. The Gypsy Stage featured unique acts by artists from the Kathputli Colony in New Delhi. A congregation of actors, dancers, musicians, puppeteers, fire dancers and stilt walkers performed on this stage as part of the organizers' plan to rehabilitate indigenous creative communities. Other artists included Susheela Raman, Gauran Raina from Midival Punditz, Aron James, Mame Khan with the Cow Collective Hshback Hashish, Frisky Pints, Jordan Johnson, Mad Boy Mink and others.

 

Over the past few editions, the festival has partnered with the likes of Jagermeister, Kingfisher, Budweiser, Pernod Ricard, Bacardi, USL, Red Bull, Marlboro, On Stage, Bisleri, Pepsi Co, Blue Frog, Cafe Morrison, VH1, MTV, Radio One, Fender Music Academy, Sweccha and Niev. The audience was between the age bracket of 20 - 45 and was limited to 2500 this year to give the event an aura of exclusivity. The boutique festival was promoted only via social media, word of mouth and pre-events over a period of one month.

 

Charting the future plans for the festival, Chandra said: "An event of this scope and magnitude needs the right kind of partners and sponsors for it to be commercially viable. We are in need of far more strategic and far reaching alliances from other brands and product categories that will find resonance in our event property. The festival has grown organically. Now it is getting corporatized. Organizations are showing considerable interest in investing and picking up equity. We plan to take it multi-city next year. Then we are taking it across six countries as an international traveling property."

The annual Holi fest is a blend of music, colours and mini acts like street art, theatre, comedy and installations.

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