Heliac Integrated Solutions enters BTL space

| < a href = '/news/corporate-brand-marketing' > Marketing | April 6, 2012 | News

Launched in December 2011 by Neeraj Mishra, Heliac Integrated Solutions plans to enter the BTL space. The company caters to marketing, advertising and brand promotional activities.

Heliac Integrated Solutions has a pan-India presence and claims to have projects in the pipeline. The company plans to activate the projects through promotions using both ATL and BTL mediums such as activations in mall, schools, colleges, corporate parks, road shows and through resident welfare associations.

Speaking about the company, Neeraj Mishra, Director, Heliac Integrated Solutions said: "Heliac Integrated Solutions comprises a team of seasoned veterans who believe in rolling up their sleeves, closing the doors and talking about "YOUR" business. The reason I entered this business is because it is a bog industry in terms of experiential marketing. We are active in promotions and getting sponsors on board."

The agency has projects in the pipeline and plans to use both ATL and BTL mediums for promotions.

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