Bollywood actress Gauhar Khan walks the ramp for designer Mandira Wirk
Myntra Partners with FDCI’s Wills Lifestyle India Fashion Week
by EVENTFAQS Bureau Business Events | October 9, 2014 | News
Myntra Wills Lifestyle India Fashion Week Fashion Design Council of India
Myntra.com has partnered with FDCI's Wills India Fashion Week (WIFW) - Autumn-Winter 2014 as the Official Online Fashion Partner for the second consecutive season. To get the fashion extravaganza rolling, Myntra will host an exclusive fashion show with leading designers, Pankaj & Nidhi on October 9 at 09:30pm.
As part of the association with WIFW, Myntra's team of fashion experts will provide regular updates on the event including exclusive backstage glimpses, designer interviews, model diaries and video highlights directly from WIFW. These updates will be available on Myntra.com's LookGood page and blog -http://www.myntra.com/lookgood.
The world renowned Fashion Week, organized bi-annually by Fashion Design Council of India (FDCI), will be an exciting platform for Myntra to bring to fore the work of designers like Pankaj & Nidhi. Taking this association to the next level, Pankaj & Nidhi will launch their exclusive designer wear on Myntra.com's Premium corner during the 2015 season.
Speaking on their association with Myntra, designers Pankaj & Nidhi said, "We are really excited about our collaboration with Myntra which is one of the country's leading online fashion retailers. For fans of our products, it will be a great opportunity to shop for our designs at pocket friendly prices. The premium designer section on Myntra.com offers a variety and depth in collections never seen before in the Indian e-marketplace. We believe this is the future of fashion."
Speaking on Myntra's association with WIFW for the second consecutive season, President of FDCI, Sunil Sethi said, "As digitalisation is the next step forward, with its enormous reach and growing popularity, we have tied up with Myntra.com, as they have always been at the forefront of online fashion. At FDCI, it has been our constant endeavour to provide the right platform to fashion evangelists across the country as we attempt to showcase diverse talents on a global stage with India emerging as a burgeoning market for e-commerce. We hope to make fashion more mainstream and accessible to Indian consumers through our association with Myntra.com."
Mukesh Bansal, CEO, Myntra and Head of Fashion, Flipkart opined, "Fashion as a category is growing at a significant pace with people demanding trends that are in vogue globally. The association with FDCI's Wills India Fashion Week allows us to propagate our philosophy of offering the most contemporary fashion that sets trends for the oncoming season. This is a great platform which will further reiterate our thought leadership and commitment in the fashion and lifestyle space."
The e-tail brand will host a special show by designers Pankaj & Nidhi as part of the partnership.