As a well-known member of the international MICE community, Johanna is very active in developing new strategies and different approaches to all relevant European and overseas source markets for meetings, incentives, congresses and events.

Her aim is to provide innovative solutions for dialogue marketing (including market research, branding, communication and pr) for international destinations and to take leadership in the development and application of new marketing and pr tools.

Johanna Fischer has been a member of the SITE International Board of Directors in 2008 and 2009, and is also involved in other major MICE industry associations such as MPI and ICCA.

Johanna speaks at many industry events during tradeshows, international conferences and destination workshops, and has a strong and positive reputation in this particular business environment of international meetings. She and her team have helped to acknowledge the specific needs and patterns in receiving and providing services to the international MICE community.