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| Brand Activation |
1. On-ground Promotion of the Year for Brand Awareness
A brand promotion involving engagement with an audience, allowing an opportunity to know more about the brand or sample the brand's product/service. |
2. On-ground promotion of the Year for Sales Volume
A brand promotion involving engagement with an audience, allowing an opportunity to purchase/place an order for the brand's product/service. |
3. Small Budget on-ground promotion of the Year
An on-ground brand promotion with the total promotion budget of Rs. 50,000/- or less in each city/ town. |
4. Contact Program of the Year (school/college/society/community/youth)
A brand promotion that involves identifying a group of individuals and creating a promotion/ activation within the community of the target group. E.g. schools, colleges (other institutions), residential societies, cultural communities or other similar communities. |
5. Launch Event of the Year
A live event involving the announcement / inauguration / introduction of a new product / service to a relevant TG. |
6. Rural engagement programme of the year
A brand engagement campaign specifically targeted to audiences in small towns and villages. |
7. Exhibition Presence / Stall of the year
Promotion of a brand through an exhibition platform with multiple-participants. Exhibition presence would be needed to be highlighted where other, competing brands / services are also showcasing within the same platform. |
8. Brand Experience of the Year (best use of experiential marketing)
A campaign that exemplifies the use of the experiential marketing medium in the best manner with the objective of promoting a brand. |
9. Co-branded campaign of the year
A campaign involving 2 or more brands coming together to promote their product / service to a common target audience. (co-branding with a media brand, or 2 luxury brands coming together to promote to a certain high-end target group)
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10. Integrated Media Campaign of the Year by a Brand
A brand promotion campaign that involves the use of at least two other mediums along with the on-ground activation/promotion/event. |
11. CSR activity / programme of the Year
An activation created with the objective of a brand promoting /supporting or creating awareness about a social cause. |
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| Sponsorship Marketing |
12. Brand Association with a LIVE Platform
A brand association with a live event property – entertainment / lifestyle / sports / business. This association could be either through sponsorship, partnership or when a brand uses the event platform for activations.
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13. Advertiser - Funded Program of the year with on-ground connect
Advertiser - Funded Program of the year with on-ground connect
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| Stakeholder Engagement |
14. Incentive Tour of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to incentivise/motivate/recognize. |
15. Conference of the year
A program designed for any stakeholder (employee, dealer, trade) of a company with the objective to educate/impart knowledge/train. |
16. LIVE event of the year
An experience designed for any stakeholder (employee, dealer, trade) of a company with the objective to celebrate an achievement/milestone/other momentous occasions.
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17. B2B marketing programme of the year
A campaign designed to engage with any stakeholder (employee, dealer, trade) of a company with the objective to communicate brand message. |
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| Industry Conventions & Exhibitions |
18. Exhibition of the Year
A platform that involves the showcase of various stakeholders relevant to a certain association/industry. The objective of the event is to showcase as many participants of a certain industry/association under one platform. |
19. Convention of the year
A business-to-business / knowledge platform that involves the engagement of various stakeholders relevant to a certain association / industry. The objective of the event is knowledge exchange amongst experts from a select industry / association under one platform. This could include an exhibition as part of the elements in the convention. |
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Entertainment / Lifestyle
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| 20. Entertainment Event of the year |
| A live event, with the main aspect of engagement being entertainment for the audience present at the event. |
| 21. Lifestyle Event of the year |
| A live event, with the main aspect of engagement being to showcase art / creativity. |
22. Sports Event of the year
A live event, with the main aspect of engagement being a sport / sports. |
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| Intellectual Property The event / activation must be an intellectual property of the creator / conceptualiser. |
23. Rural engagement Property of the year
A sustainable, engagement platform specifically targeted to audiences in small towns and villages.
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24. Entertainment Property of the year
A sustainable, engagement platform centered around entertainment.
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25. Sport Property of the year
A sustainable, engagement platform centered around a sport / sports. |
26. Lifestyle Property of the year
A sustainable, engagement platform centered around showcase of art / culture / creativity. |
27. Business / B-2-B / Knowledge exchange Property of the year
A sustainable, B-2-B engagement platform for business / knowledge exchange. |
28. New Property of the year
An on-ground event / activation that has been created within the year and is recurring in nature. |
29. Televised Property of the Year
An event property that iscreated for television content. |
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About Us
The WOW Awards are THE preeminent awards for event marketing, and the only competition judged entirely by brand marketers.
Visit our daily news website
www.eventfaqs.com |
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| Contact Us |
Head Office:
35/151 Laxmi Industrial Estate, New Link Road,
Andheri West, Mumbai - 400053.
T: +91 22 26300673 | +91 22 26330674
Branch Office:
9 Dakshini Marg, 2nd floor, DLF City Phase II,
Gurgaon - 122002
T: 0124 4044636 |
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