Sanjeev is an Indian School of Business- Hyderabad Alumni and an Economics Graduate with 22 years of varied experience in Marketing, Strategy, Brand Management, Advertising, CRM and Sales in leading global organizations across varied industries. His expertise has been in strategizing and creating innovative marketing plans, steering the execution of marketing programs and new product launches. He has demonstrated success by driving growth in targeted markets through implementation of key projects.
As General Manager Marketing and Product Planning at Maruti Suzuki India Limited, he is presently leading planning and strategy for all future and present products in Maruti's portfolio. Over the past seven years at Maruti Suzuki, he has orchestrated and augmented strategies for the launch of the power brands in Maruti's portfolio – Swift Diesel, Maruti SX4, Swift Dzire, Gypsy, Grand Vitara and Kizashi. He's enabled Swift's turnaround and shaped it up to become an iconic brand in India. Prior to Maruti, he has had a glorious tenure in advertising with JWT, McCann Erickson and TBWA.
Sanjeev Handa
GM marketing
Maruti Suzuki