Shirsa Labs Signs Up with Sony Music India’s Talent Chikaraks for Kids’ Time Out

Entertainment | March 10, 2017 | News

Sony Music

Shirsa Engage recently associated with Sony Music India’s talent Chikaraks, a rock band for children. The Band is the mainlining performer for their intellectual property Kids' Time Out (KTO) - a unique edutainment format show performed on stage for school kids. This one day pilot event will have 5 schools with 800 kids aged 7 years participating from across Mumbai. Shirsa Engage is an entity of Shirsa Labs, India's first-of-its kind Integrated Kids Engagement Start-up.

The Kids' Time Out (KTO) event aims to enable kids to learn while being entertained in an open environment without the confines of their classroom walls.

Commenting on the partnership with Shirsa Engage, Anjana Devraj, Director - Creative Development, Sony Music India said, "With such limited entertainment options available alongside education for children, Kids' Time Out (KTO) is a fresh attempt to shake the kids engagement space. Our sincere thanks to the Shirsa Engage team for their support and smooth execution of the event, as part of our mission of spreading good quality entertainment to GenNext children. The event was super fun and thoroughly engaging for kids and artists alike. We look forward to more such collaborations.”

Saumil Shah, Business Head, Shirsa Engage added, "At Shirsa Engage we are launching our flagship IP ‘Kids’ Time Out’ to connect directly with target audience for brands through our unique service - Branded Live Events across the country. Our widespread reach and expertise in building impactful engagement for kids has helped us execute such brand programmes seamlessly. With a large team across the country coupled with our digital platforms we can create unique integrated brand solutions that enhance the brand experience with their target audience."

Shirsa Engage houses various engagement activities as well as events to create an instant connect of kid focussed brands with children aged 6 to 15 years. Apart from launching their own IPs, Shirsa Engage also executes School Contact Programs which are integrated with Digital Engagement Campaigns to provide a more transparent ROI. 

Kids' Time Out (KTO) is a flagship IP of Shirsa Engage which is aimed at enabling kids to learn while being entertained in an open environment without the confines of their classroom walls.

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