T1 Prima Truck Racing Championship is Back with Season 4: Here’s What it Packs!

Marketing | March 9, 2017 | News

Tata Motors T1 Prima Truck Racing Championship

After completing a hat-trick of hosting three successive truck racing championships in the country, Tata Motors will host Season 4 of the T1 Prima Truck Racing Championship on Sunday, March 19. Considered as the F1 of Truck Racing in India, this championship is a grand spectacle of Tata Prima race trucks battling it out against each other, at the Buddh International Circuit (BIC), Greater Noida.

Conducted under the aegis of FIA & FMSCI, the T1 Prima Truck Racing Championship will feature Tata Prima trucks, built for the purpose. A one-make championship, T1 Prima Truck Racing will have a roaring start of Tata Prime race trucks competing against each other for top honors. India’s first truck racing championship is being organized by Madras Motor Sports Club (MMSC), with safety and performance standards as per the guidelines of the British Truck Racing Association (BTRA).

Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors Ltd. said, “With the T1 we are ahead of contemporary, we are ‘Future Ready’ and through this property we’ve proved time and again to showcase a distinctive partnership between sporting and technological excellence for the Tata Motors brand. Season 4, will further enable us to showcase our passion, commitment and leadership, in the Indian commercial vehicle space, as we prepare to demonstrate and introduce new innovations and new heroes on the Indian trucking and motorsports scene. As we gear up to showcase our preparedness for the future in Season 4, I look forward to another exciting and power-packed race in 2017.”

One of the most awaited events on the Indian motorsports calendar, Season 4 of the T1 will further reinforce Tata Motors' commitment to introducing Indian truck drivers to the sport. This is in line with the company’s strategic objective of making the profession of truck driving aspirational and at the same time act as a catalyst to induct drivers into the commercial vehicles profession, addressing the problem of driver shortage.

Vicky Chandhok, Mentor, T1 Prima Truck Racing Championship said, “Truck racing is a fun sport that many did not realise could actually be done, but Tata Motors made it happen and today the T1 PRIMA Truck Racing Championship is one of the most awaited events on the Indian motorsports calendar. What makes the T1 PRIMA championship more fulfilling is the sense of purpose it brings, not only to the motorsports scene, but how it ties into the Indian commercial vehicles industry and more importantly to the profession of truck driving. Season 4 promises to be even more exciting.”

Tata Motors formally kicked off preparations for this gala event, with the second edition of the T1 Racer Program (TRP 2.0) in 2016. TRP 2.0 is one of the country’s most comprehensive motorsports driver training and selection programs conceptualized and conducted by Tata Motors. Besides inducting new Indian drivers to the sport, Season 4 will also feature Indian truck drivers from Season 3. Like in the earlier seasons, the championship will continue to host experienced international drivers representing six teams.

Speaking on the occasion, R.T. Wasan, Vice President (Commercial), Commercial Vehicles, Tata Motors said, “Tata Motors has always been at the forefront of introducing first-of-its-kind innovations and through truck racing, we conceptualized another unique property called the T1 Racer Program. Having kicked-off TRP 2.0, under a new theme of ‘Junoon-e-Trucking’, we have received an encouraging response from Indian truck drivers for a race seat in Season 4. Through TRP, we are confident of equipping Indian drivers to excel in the sport and in their respective professions. Our customers have played a critical role in making TRP a success and we would like to thank them for their collaborative efforts in taking the TRP program to greater heights.”

Tata Motors will host Season 4 of the T1 Prima Truck Racing Championship on Sunday, March 19.

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