Priya Events Manages the Mammoth BAJA SAE India Series

Entertainment | March 7, 2017 | News

Mahindra Priya Events

BAJA SAE India Series is an event for undergraduate engineering students, organised globally by the Society of Automotive Engineers, USA. The event tasks the students to conceptualise, design, build, test and validate a single-seater four-wheeled All-Terrain Vehicle (ATV) to take part in series of events spread across a course of 3 days. The event spread like wildfire since its inception in the year 1976 and broadened its horizon in countries like USA, Mexico, South Africa, Korea, Brazil and India.

In India, the BAJA SAE India (Society of Automotive Engineers) began its journey in the year 2007 and was launched under the leadership of Dr. Pawan Goenka, President Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. (during his tenure as SAE India President) and the convenorship of Dr. K.C. Vora.

The 2017 edition of BAJA SAE India was the 10th running of the event and featured a theme like the nine editions before it. The theme for this year's event was 'Decade of Dream, Dare & Drive' which celebrated the 10 glorious years of BAJA SAE India.           

The 2017 finale of the event witnessed participation from 200 teams. Speaking on the occasion, Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, “Mahindra is delighted to be associated with BAJA SAE India 2017 as the title sponsor. With BAJA, we are taking forward the philosophy of Mahindra Rise to the next level. Year on year there has been an increase in participation from colleges.  This is testimony to BAJA SAE India’s growing popularity and its national significance. We at Mahindra believe the future belongs to those who believe in the power of their dreams. As we celebrate a Decade of Dreams, I am glad that BAJA SAE India has been a forum that gives young engineering talent the platform to turn those dreams into a reality.”

BAJA SAE India was an event of a humongous magnitude and the responsibility to execute it was given to Priya Events after a multi-agency pitching process. Executing the event took approximately 2.5 months of planning and conceptualization from the agency side. Speaking about it, company director Nimesh Pitalia commented, “We started developing this site of 20 acres, from a vast barren land to an organised structure consisting of  VIP Dinning Area-90ft X 165ft (Capacity-2000 Pax), students-dining area-200ft X 20ft (Capacity-8000 Pax), OC Rooms, Media Room for International & National Media, Pits for 200 Team’s Vehicle Setup, Endurance Track for Racing (Muddy Farm, Booby Trap, Muddy Bowl, Mountain High, Jungle Gym, Kaala Paani, Gitch Bridge, Herringbone),Main Pandal (German Hanger-105ft X 180ft with Stage, Reception help Desk, Hospital, Scrutiny Area, Petrol Pump, etc.”

He added, “It was our teams dedication to perform, were in there were no basic facilities available. Our team has worked 24X7 for 2.5 month to develop this site. There was no electricity, water & food supply available in 5 km of span. The vast open land made the installation of the setup very difficult. The soaring hot days & chilling nights were the hurdles that our team has faced during the duration. There were 80-100 labors working for 24 hour assigned with different task like leveling of entire ground, marking the stepping stone & preparation of track etc. For every last-minute requirement of the client, we need to get it arranged from Indore, which is approximately 60 km from the site. But with all these challenges also, we have always taken a step forward to perform. It has been a great set of experience & knowledge to come up with the next level of innovation in the barren field of a remote location, Sagaur Kutti.” 

BAJA SAE India Series is an event for undergraduate engineering students, organised globally by the Society of Automotive Engineers, USA.

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