FDCI to Kickstart AIFW AW ‘17 with the Handloom School Supported by Good Earth

Business Events | February 27, 2017 | News

Amazon India Fashion Week

In keeping with the tradition of promoting crafts, the Fashion Design Council of India’s (FDCI) will dedicate day one of Amazon India Fashion Week Autumn-Winter’ 17, in association with Maybelline New York, to the indigenous textiles of the country. The opening show will be a befitting start to the four-day spectacle, where FDCI and The Handloom School - supported by Good Earth, will acknowledge the anonymous makers who create magic with thread. The event will be held from March 15 to 18 at the Jawaharlal Nehru Stadium, Lodhi Road, in the capital.

The creative geniuses, who will be adding a cerebral perspective include AKAARO, Antar-Agni, eka, Neeru Kumar, péro, Rajesh Pratap Singh, Rohit Bal, Sanjay Garg, Suket Dhir, Urvashi Kaur, 11.11 / eleven eleven along with Good Earth -Nicobar. Good Earth has been The Handloom School's strong supporter in their journey; for the opening show, they enabled a week-long fabric showcase for the designers to handpick The Handloom School’s textiles, from over two hundred unique designs for their showcase.

Sunil Sethi, President, The Fashion Design Council of India said, “Every initiative of FDCI has been a step towards revisiting the India story. The opening show holds great value for us, and this show is our collective effort to encourage artisans and craftsmen, inspiring them to make the most of our heritage. With this show, we are certainly putting the right foot forward for representation of the hands who spin the yarn and weave the fabric.”

Sally Holkar, Founder, The Handloom School added, “As there is a growing international interest in hand woven cloth, we feel our weavers must learn to cater to that market.  By introducing young weavers to future markets, the FDCI association and the generous support of Good Earth for this show will create a platform that links the potential synergies of traditional weave and modern design. This platform will connect these young artisans directly with the design world through strong support from The Handloom School and Good Earth”.

Anita Lal of The Good Earth Company remarked, “Good Earth is known for its craft based approach to luxury and aims at sustaining skills of crafts communities of India. We are committed for the long term to support The Handloom School with its vision of giving young weavers pride in their heritage and access to contemporary designs and markets. This event is one such step taken to empower young weavers, connecting them to build partnerships with young designers and we are happy to support this initiative”.

The opening show will be a befitting start to the four-day spectacle, where FDCI and The Handloom School - supported by Good Earth, will acknowledge the indigenous textile industry.

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