Rider’s Music Festival Partners with New Age Brands to Increase the Aspirational Quotient

Entertainment | February 16, 2017 | News

Rider's Music Festival

With more than 20+ brand associations and partnerships, 16+ artists and multiple experience zones including grub stations, flea markets, gaming arena, adventure zone Rider’s Music Festival first edition is all set to be the capital’s one-stop destination for entertainment and leisure. The festival will take place on February 18 and 19 at JLN Stadium, New Delhi.

Presented by Hike Messenger and fuelled by BPCL Rider’s Music Festival associates with OEMs like UM Motorcycles, DSK Benelli, Harley Davidson, Indian Motorcycles & Triumph. From gourmet bars and pubs like Social, Beer Café, Circus to fast food joints like Burger King, CCD, Dominos, Dana Paani, Bercos to popular food trucks like Star Food Truck, Biryani by Kilo, The Crazy Trucker, Something Saucy you name it you get it here! Bike custom houses like TNT Motorcycles, Motokraft Customs, Throttle Customs House, MCBC Studio, Bull City, XLNC Customs and many more will set your pulse racing with bike custom display! All this and much more in the Flea and Adventure arenas to elevate the engagement quotient notch higher. The two-day long festival celebrates biking, brotherhood, and passion with leather jackets, funky helmets, amulets and a mix of adrenaline pumping rock, folk fusion and popular music!

Speaking about Riders Music Festival, Nisha Narayana, COO, Red FM said, “Innovation, riveting content, consumer relevance and connect– these have been the cornerstones of the brand Red FM. We have always ideated on building and sustaining new and exciting platforms to connect with our listeners and ‘Riders Music Festival’ is another significant step in this direction. With more than 20 brand associations and partners, it will be a one-stop leisure destination for everyone to relax, revive and re-ignite energies.”

On associating with Rider’s Music Festival, Vidur Vyas, VP Marketing, Hike Messenger, the title sponsor, said, "Music is the language that brings people from all walks of life closer, and festivals such as this one, create moments of togetherness. Hike, quite similarly, is the language of the Indian youth and all about sharing everyday moments with friends and dear ones. We hope people at the Riders Music Festival have loads of fun and share great moments together."

"Beer, bikes and music make a perfect combination! Our excitement is in full throttle in being the ‘cheer partner’ at this mega event of machines and music. At The Beer Café, our vision is to stimulate communities into a fun and responsible drinking culture. We are all set with our frothy and chilled ‘filling station’ at the festival. It will be one hell of a ride to share a platform with bikers & their families to celebrate the spirit of riding and music,” added Rahul Singh, Founder & CEO at The Beer Café.

Commenting on the association, Sachin Bhaiya, General Manager, DSK Motowheels Pvt. Ltd said, “Rider’s Music Festival concept is unique in its own way. Being a one of a kind event in India, RMF has managed to get to the roots of biking fraternity by bringing music and riders together in order to provide an experience as pure as riding itself. It will be a great platform for riders and music lovers alike. We realized that RMF shares similar interests as our brand when it comes to passion for riding.

The festival will enthrall the audience with live performances by some of India’s most iconic and popular artists such as Amit Trivedi, Lucky Ali, Kenny Sebastian, Kanan Gill, Hari & Sukhmani, Kutle Khan, Voctronica, Local Train and much more that aims to keep the attendees excited all through the weekend.

With more than 20+ brand associations and partnerships, 16+ artists and multiple experience zones, the first edition is all set to be the capital’s one-stop destination for entertainment and leisure.

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