100 Pipers to Bring Dire Straits Experience LIVE in India

Entertainment | February 9, 2017 | News

Dire Straits Pernod-Ricard India

100 Pipers ‘Play for a Cause’ promises to be bigger and better this year with The Dire Straits Experience, performing live for the first time in India. The iconic British band will be making their stage debut in the country and support the 100 Pipers ‘Play for a Cause’ initiative and ‘Be Remembered for Good’. Through this initiative, the band will support the cause to provide sustainable drinking water to villagers in Rajasthan. The performance will take place in Gurgaon and Bengaluru on March 17 and 19, respectively.

There is nothing like music to relive the soul and uplift it and every year Seagram 100 Pipers’ ‘Play for a cause’, endeavors to ascertain this belief. Keeping up with its tradition of bringing together fêted performers in the field of music under one roof, this year with The Dire Straits Experience, rock music admirers are in for an entertaining blast down memory lane.  With worldwide record album sales of over 100 million, three Britt awards and a team of world class musicians, Dire Straits became the veteran rock & rollers in the '80s.

This formidable event in India will feature original Dire Straits band mates Chris White (sax, flute, percussion, vocals) and Chris Whitten (drums) supported in the lead by Terence Reis (Lead Vocals and Guitar), with whom they will revive the Dire Straits repertoire in an unforgettable manner. For the fans, it’s an absolute must-see experience as the brand will play some of their greatest hits including Money for Nothing, Walk of Life, Brothers in Arms, Sultans of Swing, Romeo and Juliet, Tunnel of Love and more.

Talking about it Chris White said, “India has always been on our list and we are very excited to play in India. Our 2-city tour in India, in Gurgaon and Bangalore, is to support the 100 Pipers 'Play for a Cause' initiative to provide water to villages in Rajasthan. The power of Music is incredible and it brings together people across nations and cultures. We are happy to become a part of this great event which is bringing music and artists together to make a difference to society.”

Jagbir Singh Sidhu, Vice President - Marketing, Pernod Ricard India said, "100 Pipers Play for a Cause has been committed to making a difference to society.  The last couple of years we have partnered with more than 400 leading artists across India and the world, supporting the affected in the Kashmir flood, Nepal earthquake, Cyclones and adopting social causes like poverty by providing sustenance support to the underprivileged. This time we have planned to help the villages in Rajasthan. We are very proud of Dire Straits Experience and thankful to them in partnering with us to help the cause and “Be Remembered for Good”.

A part of the proceeds from ticket sales from the concerts will go for the construction of water conservations structures in the target area which will help 6-7 villages in Rajasthan and directly impact beneficiaries in these villages to provide better quality of water for drinking, sanitation, irrigation and livestock. In order to ensure seamless execution for this, 100 Pipers ‘Play for a Cause’ has partnered with Advit Foundation, an NGO working towards Environmental Resource Conservation and Livelihood Enhancement.

The performance will take place in Gurgaon and Bengaluru on March 17 and 19, respectively.

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