Shankar Mahadevan and Canvas Talent Come Together for New Live Music IP ‘My Country, My Music’
by EVENTFAQS Bureau Entertainment | January 4, 2017 | News
Shankar Mahadevan Canvas Talent My Country, My Music
Shankar Mahadevan and Canvas Talent have come together to organise a fresh yet culturally rooted project My Country My Music, collaborating with renowned folk musicians. The project is a musical journey which encapsulates the rich musical heritage of India. Shankar has beautifully curated the entire piece as he brings together the mesmerizing regional musical influences to listeners. With the aim of taking Indian Folk Music a notch higher and reaching out to the global audience My Country My Music is hopes to touch millions of hearts, making it a promising Live music IP.
Post the tremendous response from his recent show at NH7 Weekender, Pune, a very elated Mahadevan said, “In today’s time the major chunk of listeners are our youth. My idea was to how do we connect with them and give them something unique and aesthetically profound to the Indian roots. With this aim My Country My Music was curated where in masters of folk music came together and a very contemporary yet culturally rich piece was projected for the audience. We are very happy to receive a spectacular response at NH7 weekender this year and we consider the festival a benchmark for us to reach out to the youth as it cuts across all kinds of language barriers, music genres, caste, creed, religion. We are very excited and preparing for our upcoming projects which are in the pipeline.”
Bringing out the spirit of India with a mix of 8 languages, My Country My Music showcases the myriad musical flavours of the country. The troupe has performed across various platforms and shows and has already grabbed the attention of audiences, which can be seen through the response from those who attended the concert as well as the conversations with fans across social and digital.
Spearheading the project, is Anurag Rao, CEO of Canvas Talent who is known for his A & R expertise and developing Talent in the industry. “The response so far is extremely overwhelming. It validated the fact that there is music beyond Bollywood in the country that connects with young India, our dream is to take this to the world stage and deliver it to a global audience”, says Anurag, CEO, Canvas Talent.
My Country My Music features talented musicians like Mame Khan, Chandan Shive, Rashika Chandrashekhar, Rajappa M & Anandita Paul.
The project which debuted at NH7 celebrates the musical diversity of India, and features talented musicians like Mame Khan, Chandan Shive, Rashika Chandrashekhar, Rajappa M and Anandita Paul.