WATCH: 70 EMG’s Launch for the All New Jaguar F-Pace in Mumbai

Marketing | October 24, 2016 | News

70 EMG Jaguar

70 EMG designed, planned and executed the launch of the all new Jaguar F-Pace on October 20 at the Wilson College Gymkhana, Mumbai.

To mark the launch, an 18-meter high 'Beacon', specially designed for the occasion by Arzan Khambatta, was dramatically lit up in a launch sequence that included Narain Karthikeyan and powerful renditions by Shankar Mahadevan.

Highlights from the event include include the concept and the idea of the installation, the design and thought behind the installation - The Beacon, 'Set the Pace' film, and projection mapping on the Beacon

70 EMG was not only involved in the event designing and planning, but also helped Jaguar with pre-event marketing, and the execution of the video shoot which involved Ace driver Narain Kartikeyan.

Thanush Joseph, Director Marketing, Seventy EMG remarked, “F-Pace is the most anticipated launch for Jaguar, being its firsts ever SUV. Planning started over 5 months back and 70EMG took the lead on and produced a 60' art installation as well as a film as part of our scope."

The launch event took place on October 20 at Wilson College Gymkhana, Mumbai and featured an 18-meter high 'Beacon' specially designed for the occasion by Arzan Khambatta.

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