A For Pineapple Delivers Technology Driven Conference for Legrand in Singapore

Marketing | May 2, 2016 | News

A for Pineapple Legrand

Electrical equipment company Legrand India recently organised Convergence 2016, a 2-day annual stockist meet in Singapore and called upon A for Pineapple (AFP) to create a unique experience. Since the meet was being held after a gap of four years, the company wanted the event to leave a lasting impression on all attendees. This was also the first conference the company was organising at an international location, and AFP made sure to use multiple venues for different aspects of the proramme. These included Shangri-La, Marina Bay Sands and Suntec Convention Centre. AFP’s mission was to bring alive Legrand product experiences using technology. Over 450 stockists attended.

The conferencing arena featured multiple high-tech visually captivating platforms from where 3D Stereoscopy was used to launch Legrand’s new positioning. Projection mapping was also used to launch new products, as well as during business presentations. AFP was responsible for ensuring that the quality of content matched the technology being used. All content for Stereoscopy and Projection Mapping was created in three weeks. Over the two days of the conference, not a single presentation employed Power Point – everything was done with motion graphics. To showcase the wide range of Legrand products, a live experience zone was created, providing stockists a touch-and-feel experience of the products.

The entertainment and glamour quotient also reached a new crescendo at this conference, as one enthralling act after another was presented at Suntec Convention Centre on the occasion of the ‘Pinnacle Awards night’. Gauahar Khan and Sophie Choudry put up mesmerizing acts including Quick Change, Traditional Ribbon Dance, Aerial Act and LED Water Drummer Acts, followed by a Bollywood DJ who entertained the audience late into the night. Supreet Bedi played the perfect hostess.

Talking about the challenges faced managing the conference, Annu Anand, Director, AFP said, “There were multiple challenges from content creation to constructing high technology arenas for launches and co-ordination of multiple locations for various activities. Change-overs from stereoscopy to projection mapping for different launches in a single location was a mammoth task. But thanks to the planning and expert partners we were able to execute the mega event without any glitches.”

 

Meetings, Incentives, and Conferences to Conventions and Exhibitions...Click here for the full list of categories in MICE/Business Events at WOW Awards Asia 2016.

The 2-day stockist meet took place at multiple venues in Singapore, and featured the use of stereoscopy and projection mapping in all presentations.

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