Think Events produces Koovs launch to showcase new collection by Pankaj & Nidhi

Marketing | October 27, 2015 | News

The fashion launch organised to showcase a new collection, a result of a collaboration between Koovs.com and designer duo Pankaj & Nidhi, took place on Sep. 29 at Café Zoe, Mumbai. Designed by Aparna Nambiar and Abhhay Narkar from Delhi, the event was produced by Think Events.

The brief shared was straightforward. Since this was the first time Koovs.com was tying up with the Indian designer duo, the launch had to be a grand celebration.

The setup for the event was very décor driven, ensuring every nook and cranny of the venue had hints of the duo’s spectacular collection. Speaking about the event, Kunal Rathod, Production Head, Think Events said, “The brief was very simple, but had its own maze to it. When we were first showcased the event design, we were sure that we could make this into a visual spectacle for the attendees. And I am extremely glad and proud to say that we achieved that and more.”

The exclusive women’s wear collection is inspired by ceramic, glass and mirrors. The five prints highlighted Shattered Glass, Broken Plates, Ceramic Scales, a House of Cards and Gems. The icing on the cake for the designers and Koovs was when the who’s who of the Indian film fraternity arrived all glitzed up in clothing from the collection. This included Athiya Shetty, Sapna Pabbi, Shweta Salve, Anushka Rajan, and Rashmi Nigam.

The event in Mumbai was attended by members of the fashion fraternity and celebrities including Athiya Shetty, Sapna Pabbi, Shweta Salve, Anushka Rajan, and Rashmi Nigam.

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