Volkswagen hosts first car audition in India
by EVENTFAQS Bureau | < a href = '/news/corporate-brand-marketing' > Marketing a > | March 28, 2012 | News
Extending its association with movies here in India, Volkswagen is hosting the very first car audition in India ‘My Car Superstar' for all its customers. The winning customer will have the opportunity to have his car star in the movie 'Go Goa Gone' with actors Saif Ali Khan, Vir Das and Kunal Khemu
The audition is being exclusively initiated on the Volkswagen Facebook page, wherein customers can upload a picture of their Volkswagen and explain why their car is a superstar. The final winner will be selected by the director and the leading actors of Go Goa Gone and will get the opportunity to be driven by the lead actors of the movie to Goa, as well as to appear in a song sequence. The auditions end on March 31.
Commenting on this initiative, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars said: "It is an exciting contest and a unique way to engage all our customers who own a Volkswagen. We are sure the owner of the winning car will enjoy this experience."
Commenting on the association, actor Vir Das said: "Extremely excited to be associated with the first car audition in the world - The Volkswagen audition for Go Goa Gone. Waiting to see which car wins."
My Car Superstar will engage its customers and the winning customer will have his car star in the movie 'Go Goa Gone'.