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Jade Blue launches Hyderabad showroom with fashion show

by EVENTFAQS Bureau | Corporate/Brand Marketing | October 11, 2011

Rachnoutsav Events managed a fashion show on Oct. 7 for the launch of the Hyderabad showroom of Jade Blue, a Gujarat-based chain with 14 stores across the state. The objective of the event was to create a newcomer wave in the city.


For executing the activity, models including Aryan Vaid, Shawar Ali and Intiaaz were roped in from Mumbai for the fashion show. The fashion show was choreographed by Utsav Dholakia. The theme of the fashion show was based on their logo colours, which are white and navy blue. The event saw media coverage by the Gujarat Times and Hyderabad Times. Also, the local press and magazines were present to cover the event, which engaged around 300 people.


Speaking about their association with Jade Blue, Rakhi Kankaria, Founder, Rachnoutsav Events said: "This was our first association with Jade Blue. This was their first fashion show in south India and Rachnoutsav is looking forward to the tie up with Jade Blue for future promotional activities and fashion shows across the nation."


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