Sonam Kapoor with Tommy Hilfiger at Select CityWalk store

Tommy Hilfiger celebrates 10 years in India with style

Marketing | September 30, 2014 | News

Cream Events Tommy Hilfiger Sonam Kapoor Ranveer Singh Leela Palace New Delhi

As fashion brand Tommy Hilfiger celebrated its 10th anniversary in India, there was a series of activities planned to commemorate the special occasion. Cream Events was chosen to implement the end to end execution of the events, which took place on Sept. 28.

The man himself, Tommy Hilfiger, kick-started his visit to India with an inspirational speech given to students from NIFT, Delhi where hyeiger spoke with the school's aspiring fashion designers about his experiences in growing his namesake brand into a global lifestyle business. He also answered questions from the students and provided advice for building a business in today's global economy.

Next stop was the Tommy Hilfiger store at Select Citywalk where he was joined by actress Sonam Kapoor. They unveiled the India inspired collection which comprises of a stylish men's bandi and women's shawl. Addressing the occasion, Hilfiger said: "Over the years I have visited India many times and have always been inspired by the country's rich culture and eclectic design tradition. I'm very excited to be back for this milestone occasion to celebrate our brand's 10th anniversary in India."

Finally, the celebrations ended with a bang where actor Ranveer Singh joined Hilfiger and Kapoor at a private party at The Leela. Grammy Award winner Estelle performed for the very first time in India at the anniversary celebration where she sang her international chart-topping hit songs ‘American Boy' and ‘Do My Thing'.

Hilfiger was also joined by his associates Daniel Grieder (Global CEO, Tommy Hilfiger and CEO, PVH Europe) and Shailesh Chaturvedi (CEO, Tommy Hilfiger India). The 400 guests and VIPs at the party included Gauri and Nainika Karan, Manish Malhotra, JJ Vallaya, Rahul Khanna, Rohit Gandhi, Malini Ramani, Shantanu Mehra, Dipannita Sharama, PVR Head Sanjeev Bijli and many others.

Elaborating on the celebrations, Gouri Balachandran, Head - Marketing, Cream Events, said: "This was one of the most challenging and exciting events that we have done. The planning for this event began many months ago where we set out to scout for the perfect location to host Mr. Hilfiger. Working with the international team of Tommy Hilfiger was an excellent experience. The creative design, production elements, etc. were all done in accordance with the international guidelines, all the while bringing to life the broad theme of Tommy being in India. The execution required flawless coordination right from managing his security to ensuring top quality delivery on production for the party."

Adding further, Deep Singh Devgun, Assistant Manager - Operations, Cream Events said: "The biggest challenge was bringing to life the international creative concept within a ballroom space for the celebratory party. The theme was ‘Tommy's House Party in India' and hence the banquet hall of the hotel had to be converted to just that. We had a floor to ceiling library bar which was the highlight of the party. On the other side a grand white staircase doubled up as the stage on which Grammy winner Estelle performed. All in all, this was an extremely exciting event to work on and the result was outstanding!"

Cream Events managed the events, including Hilfiger’s visit and a party with Estelle, Sonam Kapoor and Ranveer Singh.

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