Mr. Sanjay Tripathy is Senior Executive Vice President, Marketing, Product, Digital, and Direct Channels,
including E-commerce and member of the Executive management Committee at HDFC Life. His core
responsibilities are managing Direct Channels, E-commerce, Marketing and Product Strategy, Brand
Planning, Advertising, Communication & Media, Customer Insights, Online and Digital Strategy,
Customer Analytics, & Corporate communication.
Sanjay is credited for establishing HDFC Life as a strong and distinct brand in the insurance category
through 'Self Respect,' the core brand proposition. The brand re-launch in FY2010-11 has helped
reposition HDFC Life as a contemporary and dynamic brand. He is also credited for establishing two
best-in-class sales channels (Direct and Online) in the industry. He has been instrumental in designing
innovative products in the industry including Smart Woman, India's first ULIP for woman, and
Click2Protect, a highly competitive online term plan.
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