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Press Release
Vivek Malhotra appointed as Head of Marketing for 92.7 BIG FM
Wed 14 December 2011
Mumbai, December 13, 2011: Reliance Broadcast Network Limited (RBNL), today announced the appointment of Vivek Malhotra as the Head of Marketing for its radio brand 92.7 BIG FM. As part of his new role, Vivek will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.


Prior to joining Reliance Broadcast Network, Vivek served as the Sr. Vice President - Marketing, PR and Research at Bloomberg UTV. He played an integral role in setting up the entire marketing system and repositioning the product to new brand values, along with the additional responsibilities of distribution planning and coordination.


Vivek's earlier stint was with STAR News Network, where he not only led their trade engagement and research unit but also acquired valuable experience around regional products like STAR Majha. He was also instrumental in evolving within TV18, an independent resource centre of Creative solutions, media research and scientific pitching which he later led as a national intelligence unit called ‘The Edge'.


Vivek worked across diverse business environments with brands in sustenance mode to new business ventures and was awarded the Best CMO of the year - News category at the World Brand Congress, he was also recognized as one of the Star Youth Achievers at The Youth Marketing Forum.


Reliance Broadcast Network said in a statement, "We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business


Commenting on his appointment as Head of Marketing, 92.7 BIG FM, Vivek Malhotra said, "I am really excited about my new role at RBNL, an organization poised to take giant leaps towards success. The team here breaks away from traditional media strategies and processes which would fascinate anyone who's striving to think of fresh ideas. With RBNL's culture and leadership one cannot but eagerly look forward to a tremendous learning experience."


About Reliance Broadcast Network Ltd.:

Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over 3.6 crores Indians each week. BIG CBS - A joint venture with CBS Studios International, USA's No. 1 TV broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC - marks the Company's entry into the regional entertainment space. The Channel is positioned as India's only Channel exclusively for the Hindi Heartland, featuring locally relevant entertainment around humour, music and Bollywood. BIG LIVE - This division develops, executes and markets Intellectual Properties, integrated across RBNL's media platforms. BIG STREET - In the business of acquiring and marketing of long term premium out of home inventory. BIG PRODUCTIONS - This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape. For more information, log on to: www.reliancebroadcast.com


For further details:
Cheryl D'souza-Waldiya
AVP Corporate Communications
Reliance Broadcast Network Ltd.
M: +91 09322198940
Email: cheryl.waldiya@reliancebroadcast.com



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