21 countries will participate, with China submitting the highest number of entries (212), followed by India (154) and Australia (100).

Country               Number of Entries
Australia                      100
Bangladesh                     1
China                          212
Germany                        1
Hong Kong SAR              87
India                           154
Indonesia                      22
Japan                           41
Korea                            6
Malaysia                        51
New Zealand                  30
Pakistan                         8
Philippines                     28
Saudi Arabia                   3
Singapore                      87
South Korea                   10
Sri Lanka                        2
Taiwan                          28
Thailand                         53
USA                               3
Vietnam                         44
Total                            971

"Another record year for entries not only proves that clients are now, more than ever, demanding to see measurable and proven effectiveness from their campaigns but also that the agencies are really delivering. Also apparent from the high entry numbers is that the Asian Marketing Effectiveness Awards are a vital event in the industry's calendar and have set a precedence amongst effectiveness awards. We now look forward to gathering the industry together in April to showcase the work, provide unbeatable content and honour the winners" says Myriam Coupard Festival Director of the Asian Marketing Effectiveness Festival.

Led by James Thompson, Chief Marketing Officer, Diageo Asia Pacific, 36 industry experts from Asia-Pacific will come together in Shanghai to judge the 971 entries. The Asian Marketing Effectiveness Awards Ceremony, taking place on 27 April at the Pudong Shangri-La Hotel in Shanghai, will bring to a close the 2-day Festival and reveal, honour and celebrate this year's winners.

The Festival will take place on 26 & 27 April 2012. For further information about the Festival and to register to attend, please go to www.ame.asia.