Updated on 17 May 2012
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Radio Active
The campaign takes on the safety issues of train commuters in Mumbai.
The celebrations took place at Futuala Lake, Nagpur, and witnessed a 100 ft. long cake.
The initiative will see eight cricket teams vying for the title of City Champions in tournament.
The property will give Chennai residents a taste of independent Indian bands and musicians live every month.
Mumbai Manao Life Banao will enable marketers to reach out to a wider audience on air and on-ground.
The festival highlights the radio station’s understanding of the region through an engaging brand experience.
The campaign will enhance the experience of cricket fans during the IPL season.
This season will see a greater outreach with the property being taken to more cities in the existing 13-state market.
This will be an annual extravaganza that will promote India’s destinations and showcase music and other performing arts.
The radio station conducted a series of flash mob activities across 17 cities to boost the brand connect.
The BIG Music Parade will see states brought together through hand-picked songs that cut across language barriers.
This event was conducted in DLF Mall, Saket, Delhi and Forum Mall, Koramangala, Bangalore from Dec. 22 to Dec. 25.
‘Ek Rupya Abhiyaan’ is a CSR initiative launched across nine cities to fund the surgery of an ailing child.
Cineyug Entertainment executed the event which was held on Dec. 5 at Navy Nagar, Mumbai.
This year, the initiative has been extended to the entire state, letting the people to get to know their varied and rich heritage.
This is the third edition of BIG FM’s flagship property celebrating Children’s Day.
Radio One organised the concert in Delhi on Oct. 30 as part of its 'One Delhi One Music' initiative.
DJs across the country were invited to submit remixed folk songs as part of the Radio Mirchi activation.
The initiative, which is taking place in Varanasi, is being managed by the radio channel’s marketing team.
The initiative is a dance competition that will culminate with a grand finale on Dussehra.
Quick Heal has been roped in as the title sponsor for the talent hunt.
The objective is to create a buzz in the youth community for the brand.
This division will offer clients engagement and amplification solutions to augment their brand communication.
From each of the seven cities, one winner will be awarded with the Radio City Super Singer title.
The activity received over 5,000 participation SMSes and than 15,000 people were witness to the event in each city.
Ghulam Ali and Jagjit Singh performed live in concert under Fever Entertainment’s initiative, Fever Unplugged.
In order to promote the awards, activation was conducted in several creative agencies.
The Wadali Brothers performed live in concert with over 1,800 people in attendance.
Vibgyor Brand Services was appointed to execute the event.
The objective of the campaign was to create awareness on having an eco-friendly environment.
The initiative will be carried out across 13 markets and promoted through OOH, print media and online.
‘VIP Happy Journey Express’ aims to make travellers’ lives convenient while commuting during the monsoons.
This initiative proposes to honour women across seven regional markets and celebrate the success of the Indian woman entertainer across genres.
The changes have been made keeping in mind the need for the development and enrichment of the team members.
92.7 BIG FM focused on the uncontrolled, burgeoning vehicle population that will lead to chaos in the near future.
BIG FM has organized a four-day long campaign, BIG Chowki, “Arz nahi ab darz karo, BIG ke sath pura apna farz karo”.
India hosted the annual WED for the first time on June 5 and media companies initiated various activities to support the cause.
Bollywood Reporter, canter activities and RWAs are the on-ground activities that will supplement the shows on-air.
This year, the spotlight will rest on Phase III – future trends, local growth and the advent of digital media.
Volkswagen Passenger Cars and Red FM have joined hands to promote a more resource-friendly and greener lifestyle.
The awards have been recognizing the world’s best radio programs for the last 54 years.
The Red FM crew and 50 listeners will travel in an open top double-decker bus to watch the match together.
The campaign is aimed at all cricket crazy fans who are passionate about winning the GPL cup for their area.
The radio station received 2,000-3,000 SMSs and footfalls of around 1,000 people who came with ‘Mutthi bhar mitti’.
BIG Phataka League promises to offer unmatched and unparalleled entertainment across 45 stations.
Listeners can watch IPL matches without worrying about their daily chores as Red FM will complete their work for them.
Promotional plans set for several radio stations including RED, BIG, Fever and Radio One.
Mohit Chauhan gave the maiden performance for the initiative.
Over 15,000 home aspirants visited the real estate expo.
Fever 104 FM will bring alive the IPL fever with its exclusive association with the Kolkata Knight Riders.
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Market Pulse
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Grishma Shah, Head of Image Management, Percept Talent Management
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