Updated on 17 May 2013
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Radio Active
The live musical event was organised by students of the Rabindra Bharati University.
Conceptualized by Radio City Connect, the success of the activity in Bangalore may lead to replication in other cities.
As part of the celebrations, a mobile photo exhibition as well as on-air and on ground contests will take place.
Red FM has chalked out an extensive branding campaign in a bid to maintain a prolonged presence and build brand recall.
Taking place in May, the platform will give awards in eight different categories.
The award show was executed by Convergence Events Pvt. Ltd.
DDB MudraMax executed the series of live radio shows from studios fabricated on billboards.
The ceremony aims to recognize entertainers from the genres of cinema, music, dance, theatre, television and sports.
Mukherjee will be handling a portfolio of businesses which include FMCG, Realty, Tourism and Corporate.
The fifth edition was executed by Fountainhead and conceptualized by Cineyug.
The Bengaluru channel teamed up with Dignity Foundation to launch the initiative.
It was launched after the station repositioned itself as a '24/7 SuperHits Hindi' station.
It partnered with Ambuja Cement for the arm-wrestling championship.
The campaign aims to encourage acceptance and celebration of the girl child.
The campaign will be hosted across 25 stations and will also have an on-ground aspect to it in the form of a Sankranti mela.
The campaign encourages Delhi citizens to donate woollen clothing to help the poor and underprivileged during cold winters.
The 30 ft high Radio City Christmas tree was decorated with 10,258 gifts collected from thousands of listeners across Delhi.
The awards will be held to recognise common people who have made contributions to society.
The four-day Bollywood music festival is having weekly shows in Bangalore throughout the month.
Besides judging the hunt, the cast of the movie Pizza and BIG FM RJs launched the movie’s sound track and the BIG FM van.
The event will feature 31 categories, with winners being selected through online and SMS votes.
The second edition of the awards will be organized across seven Indian regions.
Total Quartz Safety Month is a joint initiative of 92.7 BIG FM and Total Oil India.
The star studded ceremony saw an abundance of performances and entertainment acts.
The radio station held various on-ground activities in Mumbai, Gujarat and Chennai.
The Navratri festivities will see a holistic on-air and off-air campaign across eight states.
The radio station partnered with Talenthouse India to engage listeners with an initiative to reinvent its jingle.
Spread across 21 cities, the campaign promotes safe driving habits and will conclude with the Total Quartz Safety Run.
The event will witness a footfall of close to 80,000 people.
The radio network will host live concerts and music gigs across the country under the Red Live umbrella name.
The radio show was conducted at residential complexes in Delhi and NCR, and two Tata Motors showrooms.
The radio station is partnering with the awards for the third consecutive year.
The auditions for the fourth season of the property witnessed more than 65,000 registrations across India.
The radio station launched Magic Modak and Visarjan Squad ko Ghar Bulao campaigns for Mumbaikars.
92.7 BIG FM will honour ordinary people who have made a significant contribution to society through the awards.
The initiative has been launched in association with Turquoise.
Children from the NGO interacted with RJs on-air, appealing to listeners to volunteer as teachers.
The campaign, initiated by 92.7 BIG FM, will witness the set up of 30 Ganesha idols.
The fourth season of the talent hunt will take place in 20 cities across India.
BIG FM celebrated the spirit of freedom through the theme ‘Chhutti nahi, AZAADI manayega’.
Procter & Gamble’s Gillette has come on board to partner the initiative.
The on-air tournament engaged listeners through a series of challenges inspired by the Olympics.
Radio City Connect promoted Airtel’s new modem by demonstrating the high-speed internet capability of the product.
This will be the fourth edition of the initiative which aims to give Mumbaikars free transportation during monsoons.
The radio station has invested about Rs. 3.5-4 million in the property this year.
The initiative aims to spread cheer and joy through music to the elderly population.
Winners were awarded with a professional portfolio shoot, along with the chance to go on air.
The radio station will have exclusive access to players and will conduct various promotions as part of this association.
The auditions for the property are being held from June 18 to 30 at the radio station’s studio in Pune.
The radio station organised a flash mob in Fun Mall, Lucknow, as the finale of its 20-day workshop.
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Karan Soorma, Vice President, Cineyug Group of Companies
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