Updated on 19 September 2014
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The drivathon was a CRM activity which was held in Delhi, Chandigarh, Chennai and Ludhiana.
The event was held for employees and dealers, which included several entertainment acts.
The league in its first year, in collaboration with the Basketball Federation of Mahindra (BFI), will travel to Mumbai, Ludhiana and Bengaluru.
The two day activity was held in Punjab and will move on to other states soon.
Reliance Media World reaches out to the farmers of India through BTL and radio.
The activation was previously held at select malls in Chennai in July.
Celtic Football Club is a partner for the six city tournament-cum-talent hunt.
The newly launched two bikes, Stallio and Moja, will be promoted through the on-ground activity.
Preceding the finale in Mumbai, the 'Time of your life' contest traveled to 75 corporate houses across three metros.
Procam International is managing and executing the tournament
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