Updated on 22 May 2013
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Industry Watch
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The 'Get Sri Lankan'ed in Mumbai' campaign aimed to give Mumbaikars a taste of Sri Lanka as a tourist destination.
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Eventfulindia, an outreach initiative of Propaganda Media & Entertainment, executed the festivals and events management workshop.
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The event highlighted the opening of the agency’s international offices along with the launch of ‘It’s My Day’ service.
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The new product will be presented at a meeting in Frankfurt in May
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The launch of new education event – Exclusively Corporate @ IMEX, will aid this effort.
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Taking its animated characters on-ground allows the channel to engage the youth.
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Project: Worldwide and GPJ discuss the future of the experiential marketing industry in diverse climates.
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Gujarat Event and Exhibition Industry Association (GEEIA) will include all levels of agencies including start-ups.
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The travel and tourism exhibition was managed by Sphere Travelmedia & Exhibitions.
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The award ceremony will be held on April 26 at Grand Hyatt in Mumbai.
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The experiential marketing and brand activation agency aims to expand, mainly with its Go Try Marketing platform.
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The new campaign is being done to augment marketing initiatives in India after completing its 21-city outdoor advertising campaign.
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The agency has executed campaigns for Vodafone, Asian Paints, Godrej Crème, Celio India, Lipton Ice Tea, etc.
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The SVP of DDB Mudra Mumbai will be taking on the additional responsibility.
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Because of the potential these markets offer, Executive Events decided to expand its outreach and penetrate these areas.
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EEMAGINE 2013 will include a B2B exhibition, the EEMAX awards and a convention along with evening galas.
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Organized by EEMA, the event saw Roshan Abbas, Samit Garg and Josy Paul cover various industry relevant topics.
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The theme observed at the twelfth edition of the awards ceremony was ‘Brand Sustainability’.
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The Meetings Sale enables event planners to enjoy great savings.
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The brand consultancy has officially begun operations in India.
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One Film Company was engaged by George P. Johnson for audio visual content production.
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The conclave discussed various topics related to M.I.C.E during two opinion filled panel discussions.
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The core objectives of the event were to enable networking and provide an exhibition platform for industry partners.
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TCAAD participated for the third time with a pavilion that was 80% larger than last year.
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Organized by Rajasthan Event Management Association(REMA), the initiative will bring the event industry together.
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Mukherjee will be handling a portfolio of businesses which include FMCG, Realty, Tourism and Corporate.
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“Any campaign that we work on, we try to bring our ideas to the table coupled with an out of the box thinking mind-set.”
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Trikha will be based out of Delhi and will report to Mandeep Malhotra, President, DDB MudraMax.
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He will be in charge of providing strategic direction and paving the roadmap for overall business.
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The Company is inviting all agencies that have expertise in Below the Line services and on-ground activations.
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His role will encompass taking care of the West region, bringing more people under the forum and making it vibrant.
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Keen to be known as an ideal holiday destination, Korea aims to get Indian travelers to visit the country.
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Brandlogist is a brand consultancy which has previously bagged Zee TV, Blackberrys, Sahara Star, etc.
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Impact Communications, Event Crafter, RC&M, Tata Steel and Reliance Broadcast were amongst those who bagged the Gold awards.
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Salt Experiential Marketing in its first month of inception has bagged clients like TATA Motors and Hero MotoCorp.
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Percept Activ executed the launch event of Dalmia Cement’s arrival in North East India.
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His move from Wizcraft will see him working towards building IPs for TIC Integrated Event Marketing.
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The theme for next year’s Decoding Kids Conclave is 'Content to Kids'
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"Spice up your event with some social media."
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"What has made us stand out is our ability to constantly push boundaries and create innovative brand experiences."
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GPJ won the business deal because of its experience in results driven experience marketing campaigns.
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The conclave will take place tomorrow and see industry veterans cover a wide spectrum of topics on marketing to kids.
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The anniversary celebrations offered all Percept employees an opportunity to come together in 13 cities.
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The sessions will discuss hanging out with digital natives, shaping gen next, rural marketing for kids' products,etc.
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Abu Dhabi's potential will be nurtured as India ranks among the destination's top hotel guest producers.
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In a world where customization reigns supreme, is shopper marketing the next frontier to tapping the consumer market?
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The entries to the WOW Awards 2013 opened on Dec. 15, 2012, and will close on Jan. 31, 2013.
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Held at Amaanta, Delhi NCR, CRI Events managed the grand finale.
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Shukla will spearhead a team of over 100 people and be responsible for business development, among other things.
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The initiative is a positive movement which aims to promote, celebrate and build brand India.
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