Zee TV engages viewers through Zee Narayani Garba 2011
by EVENTFAQS Bureau | Marketing | October 3, 2011 | News
Swastika Entertainment is managing the 'Zee Narayani Garba 2011' celebrations in Ahmedabad which commenced on Sept. 28 and will continue until Oct. 5. This is the first edition of the event, which has been organised in association with Narayani Hotels and Resorts. Zee TV celebrities present at these celebrations encourage and motivate people to dance at the venue.
Zee TV's objective in associating with Narayani Hotels and Resorts, which hosts this celebration on an annual basis, is to widen its reach and increase TRPs (Television Rating Points) in Ahmedabad. Swastika Entertainment has been appointed to manage the eight-day festival and help boost the channel's TRPs. Bigfoot Media and Communication has been roped in to handle the PR locally in Ahmedabad.
Commenting on the initiative, Amit Verma, Director, Swastika Entertainment said: "We have been managing various events for Zee TV. Through this event, we are engaging approximately 10,000 people. The sponsors are getting visibility through hoardings across the city and promotions through radio, flyers, banners, print media and PR."
The sponsors for the event include Fanta and Clear as the beverage partners and Radio City as the radio partner, among other sponsors.
Swastika Entertainment has been appointed to help the channel boost its TRPs through the celebrations.