Customer Centria has designed the promotions campaign in which Gojiyo will take the user to a region in the website named Snowflash, which will be illuminated for Christmas, and the user will have to rescue Santa from Tees Maar Khan in Snowflash. Four winners will be flown down to Mumbai and get a chance to meet Akshay Kumar and Katrina Kaif. This promotion campaign seeks to offer unique content in line with the theme of the movie, targeting the youth.
Commenting on this initiative, Ashutosh Tiwari, Executive Vice President, Godrej Group said, "We, at Godrej, are also delighted with the expertise brought by our partners, Customer Centria, who have shown competence and demonstrated a co-creative spirit that is so critical to the success of such innovation."
The campaign wanted to have a revolutionary new medium in the form of a virtual world to unveil a Bollywood extravaganza to the young, upwardly mobile Indian and also provide an entertaining experience for the registered users of Gojiyo.
Kim Saldanha, Vice President - Marketing, Customer Centria said, "We are delighted to be part of this ambitious, creative and challenging project with the Godrej Group. The scope of the Tees Maar Khan partnership is indicative of our commitment to take this brand activation to a completely different level of customer engagement and experience. And we ensure that we push the creative to envelop our end to end solution offering for all of our clients, be it a bank, telecom or insurance company."
Some of the unique activities on Gojiyo facilitated by Customer Centria as part of the promotions beyond Snowflash include the integration of the Movie collateral inworld: the promo, the static banner. Special release, limited edition, avatar clothing of Akshay Kumar's outfit for male avatars and a Katrina Kaif outfit for the female avatars. Automated Santa Claus and Tees Maar Khan characters central to the game and the creation of a special X Mas "quest" inworld: rescuing Santa Klaus from Tees Mar Khan, aimed at building excitement and reinforcing the movie plot.