Speaking on the occasion, Mehul Choksi, Chairman and MD, Gitanjali Lifestyle expressed his delight to be associated with Storm Fashion Company for the CIFW in its third edition. He said, "Chennai International Fashion Week was the very first international fashion event in the southern states of India and has grown in stature with every event. The premier fashion event of South India is the event that Gitanjali Lifestyle would always want to be associated with, and we are confident that Season 3 will surpass earlier standards in terms of fashion fraternity participation."
CIFW 2011 aims to address the needs of the established designers and fashion buyers, both domestic and foreign, and to provide a platform for aspiring models to showcase their abilities.
Gaurav Sharma, CEO, Storm Fashion Company and prime movers behind the Fashion Week said, "Storm Fashion Company is delighted to have introduced this premier fashion event to Chennai two seasons ago and the success that the two earlier events have evoked has led us to intensify our efforts to engage with the stakeholders of the fashion fraternity in Chennai. For starters, hereafter, CIFW will have to events each year - a Spring / Summer Collection and then the Autumn / Winter in the latter part of the year. We hope that emerging designers and aspiring models will use this platform to their fullest advantage to lift their careers to new heights of glory."
Gitanjali Lifestyle is the Title Sponsor for the event and Lawman Pg 3 is the Co-Sponsor. Other partners for the event are Kingfisher, 100 Pipers, Resolute, Lavazza, Videocon, Mahindra Xylo, Anushka, Galatta, IndiGo, Geo & Nobi, Media Mix, The Hindu, NDTV-The Hindu and the Academy of Fashion & Textile Technology. Hotel Ambassador Pallava is the Official Hotel Partner.