Swastika Entertainment manages promotional activities for ZEE

| Marketing | January 27, 2011 | News

Sanskar Laxmi launched on January 17 on Zee TV and as part of the launch promotion for the new show, the channel organised a mela, involving families, and a canter activity. On January 23 in Surat, the mela was held at T.B. Hospital ground with activities involving the entire family. The attractions at the event included a kids section with games and a general entertainment area with various stalls engaging every family member.


The mela also involved some entertainment acts like singing and dancing by known personalities in the Gujarati television and cinema industries. There were also a variety of food stalls as part of the fair.


Prior to the launch mela, a two day promotional activity, January 21 and 22, was held in and around the same area in Surat in which a branded canter went up to households to promote the show. Promoters distributed fliers and other branded collateral, and invitation cards for the mela which would allow access to families of four to the mela. Commenting on the activities, Amit Verma, MD, Swastika Entertainment said, "The personal invitation met with encouraging response and many families were present at the mela and enjoyed themselves thoroughly."


The agency has also undertaken a promotional activity for the Zee show, 'Jhansi ki Rani'. The channel wanted to promote the show through a CSR activity in which women are being given free rides to their work places or homes or other places that they need to visit. The activity began on January 24 and will continue till January 28, and Swastika will be looking into the execution and management of the same.


The activities during the week also involve discounts at salons and coupons for shopping. This activity is also being promoted on various radio channels.


The agency managed a canter activity and a launch mela for a new show and a promotional activity for another show.

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