Seventy Seven received the mandate for this event on the basis of a creative presentation at a multi-agency pitch. Speaking about the same, Manoj Gopalani, Director, Seventy Seven Entertainment said: "Winning the multi-agency pitch came with a sense of responsibility and we wanted to do justice to the job. Through right planning, relentless perseverance and innumerable sleepless nights, we ensured a world class international conference."
Seventy Seven was responsible for the end-to-end execution of the event which included the conference inauguration, the press conference, the CEOs meet, managing the 101 stalls at the exposition, the talk show by Apollo Specialist, a meditation session by Sri Sri Ravi Shankar's disciple of the Art of Living and a spouse recreation program. The conference was also interspersed with other activities such as a golf tournament, sightseeing tours, and gala nights with performances by Pandit Hariprasad Chaurasiya, Tanushree Shankar and her troop, and Sunidhi Chauhan along with Siddharth Nagrajan.
Commenting on the event, Apurba Saha, President, SPG India said: "This has been the best SPG event till date. It has been a pleasure associating with Seventy Seven for this event."