The deal enables the eyewear brand to enjoy more recognition and visibility among cricketing fans across the world. It is also an opportunity for them to leverage the association internally for customer-connect through competitions, product launches and senior level interactions with players.
Commenting on the extended association, Rajasthan Royals CEO Raghu Iyer said: "We are delighted to have an international eye wear brand like Oakley as an official sponsor for another year. This goes to show the trust they have in us as a sporting brand. We look forward to the beginning of the tournament and are confident that Rajasthan Royals will serve as a worthy platform to give the brand great visibility during IPL 2012."
Commenting on the brand's continued association with Rajasthan Royals, Amitabh Sehdev, National Business Head - Oakley, Luxottica India Pvt. Ltd., said: "We, at Oakley, are extremely proud to be associated with team Rajasthan Royals for the second year running in the Indian Premier League. The spirit and attitude with which the Royals play their cricket is very much in keeping with Oakley's philosophy of ‘Beyond Reason'. We take this opportunity to wish the Rajasthan Royals all the very best for the 2012 season and look forward to a long and fruitful association over the years."