This initiative by Radio One aims at promoting multi-genre music by giving artists a platform to amplify their relationship with their fans. Speaking about the initiative, Mohit Chauhan said, "It is a great step taken by Radio One to bring to the table those genres of music which are not promoted through music videos. Apart from helping artists build a connect with their audience, this initiative will also cater to the diverse music tastes that our audience has."

With the success of ‘Radio One - One Delhi One Music' on air, the music channel took the property on-ground in January. Radio One is now furthering the cause by making this a monthly event for those music lovers who do not get to witness good live musical performances very often. These on-ground activities/concerts would include events of mass reach and promotion like Shankar, Ehsaan & Loy and Ghulam ali.