Speaking about the GPL entering its second edition, Ashit Kukian, COO and President, Radio City 91.1 FM said: "We, at Radio City, have built our marquee properties on the three Cs - Cricket, Cinema and City. All our properties engage citizens where they get to showcase their talent in one of the spheres. GPL happens to be our biggest brand activation that identifies and incentivizes cricket talent."
The tournament will be executed in four phases - the qualifiers, quarter finals, semi finals and the finale. Post the qualifier matches, there are knock-out matches and the quarter-finals. The quarter-finals will then be followed by the semi-finals and the finale. In the first season, Radio City's Gully Premier League had 8,000 teams registered across seven cities competing for the GPL trophy and cash prize of up to Rs. 50,000. This year, the registrations have gone up to 13,000 teams.
The tournament is being promoted using a 360 degree approach, a mix of digital, TV, on-ground, print, outdoor and on-air. There have been promoters and canters across markets to create visibility for the tournament. The main sponsor for the tournament is Samsung Star 3 Duos, among other regional and associate sponsors. The brand will get an opportunity to set up a kiosk to engage its target audience.