The premise behind the activation was that the assortment of Fa fragrances leaves one feeling fresh and confident, thereby inviting natural compliments from people all around. In connection with the same, the Radio City Connect team reached out to thousands of people across Bangalore, who tried out the new Fa deodorants and shared the compliments received by them.
Commenting on the campaign, Raghavendra K, GM Marketing, Jyothy Laboratories said: "This summer is special with the Fa Season of Compliments, a unique, fresh campaign to reach out to today's vibrant, young woman."
Bangaloreans were asked to come up with the freshest and liveliest compliments that they could think of and share them with the Radio City 91.1 FM RJs. The compliments that were the most interesting and unique were played on-air and the winners were rewarded Fa Freshness gift hampers.
To promote the ‘Fa Season of Compliments' on-ground, promoters for the activity went to places like Indranagar, Koramangala, Jayanagar, BTM, Malleshwaram, Rajajinagar, RT Nagar, Vijayanagar and Girinagar, and recorded compliments from participants. The Fa branded cars also added a layer of excitement to the activity as they were eye-catching and garnered attention from people all around.
The activation was also promoted through teasers, SMS contests, amplification promos, RJ mentions and testimonials. According to the organisers, the participant turn-out has been one of the highest amongst all activities of Radio City Connect till date.