Commenting on the Awards, Pradeep Kashyap, President, RMAI and Founder, MART said, "This year, we have increased the scope of the Awards from 8 to 11 categories. There is a lot more generated from agencies as well as companies involved in rural marketing. And as a result, we expect the number of case studies to be around 80, which is double that of the last edition of 40 case studies."
The event will be attended by Rural Marketing Agencies, Marketing and Brand Consultancies, Promotion Marketing Companies, Rural Research Agencies, Corporate Clients, NGOs and Media. The jury to evaluate the case studies includes S Sivakumar , Chief Executive - Agri Business, ITC Limited; MG Parameswaran, Executive Director & CEO , Draftfcb + Ulka; and, Anand Verdhan Sinha, Country Manager, Abt. Associates Inc.