EVENTFAQS - Promotions for Bollywood film Ra.One enter multi-city arena

NEWS

Promotions for Bollywood film Ra.One enter multi-city arena

Fri 21 October 2011

In order to promote the Bollywood film Ra.One, Cineyug organised a multi-city tour wherein a press conference was organized at a multiplex, followed by an interaction with the audience at the mall. The promotions were conducted in the cities of Jaipur, Baroda, Bhopal, Bangalore, Kolkata and Ludhiana, as these are cities where people don't have much of an opportunity to see actor Shahrukh Khan.

Cineyug organised this promotional activity as they handle Shahrukh Khan's work. Their responsibilities for the same involved handling the logistics, production, artist management, and organising and managing the show and its creatives.

The press conference at the multiplexes witnessed Shahrukh Khan discussing the movie. This was followed by an audience interaction wherein he picked three members of the audience to sing the song ‘Stand By Me' and dance to ‘Criminal'. The interaction also saw them singing and dancing to the song ‘Chamak Challo'.

Commenting on the promotional tour, Mohomed Morani, Director, Cineyug said: "The press conference was used as a platform for Shahrukh Khan to reveal the new promo for Ra.One, which was played in the theatre for the first time, along with Arjun Rampal's look as Ra. One."

The press conferences and audience interactions took place at Inox and Centre Square Mall in Baroda on Oct. 12, at Inox and Pink Square Mall in Jaipur on Oct. 12, Fun Cinema and DB City Mall in Bhopal on Oct. 13, Cinepolis and Meenakshi Mall in Bangalore on Oct. 16, Inox and City Centre, Salt Lake City in Kolkata on Oct. 17, and at Wave Cinema and DB Mall in Ludhiana on Oct. 18.