In addition, Sanjay Kaul, CEO, Impact Communications, is the Vice President of RMAI; Sanjeev Shukla, GM, Rural Vertical, Hero Motocorp Ltd., is the Secretary; and Raj Kumar Jha, National Creative Director, Ogilvy Outreach is the Treasurer.

Other executive committee members elected include Himanshu Shah, SOI Live Marketing Events, Mumbai; Atul Mandale, Maadhyam, Mumbai; B Chakrabarti, Crompton Greaves, Mumbai; Dr. Kalra, Ayurvet, Delhi; Punit Chadha, Maruti Ltd., Delhi; and Shailesh Naik, ITC, Secunderabad.

Speaking at the AGM, Kashyap said that the relevance of RMAI has gone up significantly because the rural market has emerged as the single largest segment of the Indian market. He stressed that the association will initiate a drive to increase the corporate membership from 54 at present to 75 by the end of the year. RMAI also proposes to set up an ethics committee to look after the welfare of field workers in the industry.