The property has been crafted as a stress buster for the corporate world, where companies can send in two entries each comprising a group of four people for the competition. With the previous three seasons garnering support from more than hundred teams, this season promises to see an increase in corporate involvement.
Speaking about the tournament, Gautam Dutta, CEO, PVR bluO Entertainment Ltd., said: "The annual corporate bowling tournament has a special significance for all of us at PVR bluO as bowling is a stress buster and a sport that promotes bonding among working professionals. Unlike three previous tournaments being organized at our solitary centre in Gurgaon, this year the tournament is also being held at our 26-lane centre at Vasant Kunj as well."
The tournament will be organized in a league format over a period of four weeks where twelve teams with the highest scores will be qualifying for the finals. The event will be promoted digitally with Exchange4more as the web partner conducting online promotions. PVR Cinemas will play host to on-ground branding elements creating further awareness. Companies that will be participating this year are PepsiCo, IndusInd Bank, ixigo.com, Agilent Technologies, Bhushan Steel, Taj Group and many more. The event will be executed by the in-house agency of PVR group.
The winning team will win a grand prize of return tickets to Europe. Each participating team will be awarded with a kit bag with gifts as a token of appreciation.