To be a part of this campaign, the participant has to send in a one minute video clip of themselves enacting a Hollywood scene of their choice. The applicants can apply online through a special microsite that is being created, or on Facebook, where the promo of Big Break can be seen. These entries will be reviewed by a special team appointed at PIX and 10 lucky applicants will be flown down to Mumbai.
"All talent-based contests have a prerequisite set of skills, experience, appearances, and even age limits. Big Break doesn't have any these any conditions - we simply want people who love Hollywood films, not just the ones on PIX, to apply. Big Break is a one of a kind property which we are proud to introduce to the genre," said Himmat Butalia, Marketing Head, Sony PIX.
The promotional on air and print campaign for Big Break will run over a span of a couple of months. The on-ground activities will take place in key metros as well as multiple promotions in colleges. Details of Big Break will also be shared on radio to encourage participation.
"PIX, as a channel, has always been a pioneer in engaging with its viewers. The channel's latest offering, Big Break, is new, fresh and clutter breaking, with a unique proposition for our viewers. The promotions around the property are a mixture of television, radio, print, online and on-ground. Since the property is participation based, we have arranged for auditions in numerous colleges across the country," said Butalia.
"First we would be short listing 10 semi finalists who will meet with our panel here in Mumbai. Post that, the winners will win a big campaign on PIX and get a chance to guest star on SET and SAB. All the entries are also being promoted on the PIX website, BIG BREAK micro site and Facebook," said Butalia.