JK Tyre conducts this championship with the intention of bringing motorsports to the grass root level and building a strong foundation for motorsports in India. Over the years, the JK Tyre Rotax Max National Karting Championship has grown to be at par with international kart racing and serves as breeding ground for young karters to prepare themselves for international racing.
Showcraft Productions has been mandated with managing the production work on the track and bringing on board the media partners and sponsors for the event. Commenting on the same, Lalit Gattani, Chief Creative Officer, Showcraft Productions said: "The production aspect involves looking after the track requirements, setting up the pit area, the VIP sections, and other such décor elements. As far as the media tie ups go, we've tied with 98.3 RED FM. We are looking at big brands to tie up with the property as well." Showcraft Productions is into different verticals like weddings, displays, entertainment, business solutions, Films & AVs, and now into motorsports.
The actual execution of the karting championships is being executed by JK Tyres themselves. The event is seeing participation from the biggest motorsports academies in India - Team Meco racing, Team Rayo racing, Team Mohites racing, and Team Maini racing. The participants are divided into three segments - Micro Max, with participants between 7 to 12 years; Junior Max, with participants of 13 to 15 years; and Senior Max, with participants aged 15 to 20 years.
The first round of the championships saw six participants at the Micro Max level, 13 to 14 participants at the Junior Max level, and 15 to 17 participants at the Senior Max level.
Round three of the championships will be from Aug. 3 to 5 at Kari Motor Speedway in Coimbatore; and Round four from Aug. 17 to 19 at Erda Speedracers in Baroda. Round five will take place from Sept. 21 to 23 and has been tentatively scheduled at BIC in Delhi.