The event was themed ‘The Last Sin 2011' as the agency had earlier brought in various bands such as the India Ocean, Parikrama and Nasha for Oodles. Attendees to the event were people from corporations and socialites in the Gurgaon sector. The event engaged approximately 1,000 people.
Apache Indian performed on various songs, including tracks from his latest album Home Run. The party continued with performances by DJ Sidhu and DJ Dhruv. Apart from the band performance, there were various interactive games played and a laser show performance. The venue setup included a 30 x 20 ft stage, which incorporated a revolving dance floor where the band performed.
Niche Events and Promotions' internal sister concern, Centre Stage Productions, was a vendor to the event.
Speaking about the event, Dhruv Arora, Manager - Client Relation, Niche Events and Promotions said: "We are the official agency appointed to take care of the experiential bit for Oodles, as they have their show called O Nights held every Saturday. The reason we got Apache Indian on board is to promote his latest album - Home Run - which we are promoting in cities such as Mumbai, Pune and Bangalore. Our main focus is to promote them mostly in Northern India."
Commenting on the occasion, Ajit Menon, General Manager, Oodles Hotel said: "Our goal was to introduce our guests to a new concept of night life and with our spectacular event calendar lined up for 2012, our guests were in for a real surprise taking clubbing to another level altogether."