Navneeth Mohan has moved from Encompass after a stint of around a decade, and has joined Big FM as National Head for their events and activations division comprising Big Reach and Big Events. Chanda Singh has been promoted to replace Mohan as VP and Business Head (West).
Speaking on the appointment, Rabe Iyer, Business Head-Allied Businesses, Reliance Media World Ltd, said, "Navneeth’s excellent track record and rich industry expertise promises to work as a huge advantage for our company. We are today a one-stop shop for advertisers' marketing requirements across the space of out-of-home, below-the-line, digital and radio, and our expansive network works as an excellent advantage. Below-the-line has an enormous business potential and is a significant focus area. We are happy to have Navneeth - with his expertise and proficiency - spearhead this vertical and lead the team to deliver tailor-made value creating-solutions to clients to suit specific brand needs."
On Singh's promotion, Sukrit Singh, CEO, Encompass, said, "A thoroughbred Enompassian, Chanda has been with us for seven years now, and has moved up the ranks to where she is today. Her last role was as Client Servicing Director in Mumbai where she handled the largest portfolio of clients for the branch. She has great relationships and servicing insight and has been groomed over the years for a role such as this."
On the way ahead for the agency, Sukrit Singh noted, "The focus for Encompass in 2010 is transformation – in the way we look at talent, in services and in outlook. Chanda's role will be to lead the young Mumbai team to a great 2010 and as a company, we have started Q1 on a strong footing. There is a churn in times of change – and the challenge for Chanda and Encompass is to ride the wave to lead a transformed team. In fact, this is a very exciting time for the Mumbai branch as many talented youngsters have taken up leadership roles – and each one of them is brimming with an enthusiasm and waiting to excel."