Updated on 18 April 2014
SEARCH
SUBSCRIBE TO NEWSLETTER
Please enter your E-mail
Please enter valid E-mail
NEWS
IPL team Mumbai Indians bring Mickey Mouse on board
Mon 26 March 2012
IPL cricket team Mumbai Indians has associated with Walt Disney, a move that will see the cartoon character Mickey Mouse becoming the new brand ambassador for the team. According to the news release, this "banding together of Mumbai Indians and Walt Disney surely opens up new doors for brand innovativeness."


Being one of the most recognized and loved comic strip characters since 1928, Mickey Mouse is expected to excite all the fans of the Mumbai Indians. Since the under 14 segment appears to comprise a major chunk of the fans of Mumbai Indians, Mickey Mouse seems to be a conscious choice.


Mumbai Indians has been the team with the maximum number of fans on Facebook and has appealed to millions of people globally with cricketers like Sachin Tendulkar in the team. Commenting on the association, UTV CEO Ronnie Screwvala, who heads Walt Disney India, said: "Disney being the most acclaimed brand internationally has only bonded with brands that are commercially feasible in its nature." He believes that this coalition of Mumbai Indians and Walt Disney will expedite the aggrandizing of brand equity for both the brands.



Talent Central
  • Manager / Asst. Manager - BDCS – Business Development and Client Servicing
  • Manager / Asst. Manager - Production and Operations
  • Asst, Manager - Creative Designer & Conceptualizer
  • Asst. Manager - Visual Merchandising
  • Sr. Content/ Copy writer
  • Head Client Servicing and Business Development
  • Manager/Sr. Manager - Business Development
  • Visualizer/Sr. Graphic Designer (Job Code: CS-VGD)
  • Executive – Key Accounts
Market Pulse
!
Anisha Motwani (Director & CMO, MaxLife Insurance) & Tata Motors Spokesperson
Copyright 2009 EVENTFAQS