As part of the execution of the activation, D-Mart, which has the biggest footfall, was chosen and promoters were placed near the main entrance where they interacted with all the customers and enlightened them about the chocolate and did a free sampling too. Endeavour Media Management managed to have people sample 24,787 chocolates throughout the activation.
Commenting on the initiative, Rajesh Grover, Owner and MD, Endeavour Media Management said: "We have been associated with Mars India through a pitch. In the past, we have managed many activations for Wrigley, which is a sister company to Mars India. We have three phases to the activation, the first phase which targets all modern retails stores. The second phase will begin from Aug. 5 and will target regular markets, and the third phase will be activated in Diwali wherein Mars India will come up with a festive season pack."