Commenting on the appointment, Rajesh Amla, Business Head - Rural, Percept Out of Home said, "The appointment of Percept Out of Home as the agency to promote the brand once again proves the fact that we stand above all other agencies in the rural domain when it comes to experience, expertise and bandwidth. We have taken one step forward towards providing 360 degree service with complete creative solutions for Ramco."

The entire campaign which has been conceptualised and strategised by the agency will be carried out in three phases. In the first phase, pre-publicity activity will take place through branded mobile van units, retail branding, in-shop branding, gate arches and other visibility mediums including signages, leaflets, danglers, posters and kiosks. In the second phase, a ‘Mystery Shopper' contest will be announced and in the third phase, the Mystery Shopper's name will be declared after a lucky draw.

Apart from increasing brand visibility, the agency will also be reaching out and motivating the dealer network with loyalty programs.